On January 27, 1909, is published in the Official Gazette of the State of São Paulo, the Board of T

Emilio Reichert, born in 1871, in Wurtemberg in Germany, arrived in Brazil in 1889, in company with his brother Adolph. Shortly thereafter, the two brothers began their business and gradually, by their efforts, managed to give them a big boost. Later, he joined the firm's third brother, John The company founded in 1889 by brothers Reichert began to trade on a small scale, such as importing, and then supplied breweries of little importance liquor distributors at that time were in no way inferior to number 29 only in the Capital. Later, around liquor distributors 1902, began the manufacture of liquors, soap, biscuits and chocolates, products which were awarded in several exhibitions, including received the grand prize at the St. Louis Exposition.
On May 21, 1907 was made a partnership agreement between Emilio Reichert, Leonora and William Reichert Reichert for exploration industry, brewery named Germania and soap factory, importing and manufacturing of all articles which may be agreed with 300:000 capital of $ 000 (three hundred contos), this capital of São Paulo, under the firm Reichert Brothers. Also in 1907, on a plot of 6,000 sqm property firm, decided the brothers Reichert, build a building for installation of the brewery, the Street of Italians, 22 to 28, Parish of Santa Ephigenia. The machinery, all modern and refined it is triggered by two German steam engines, each of 80 horse power. Moreover, work in the factory 3 electric motors, the total force of 25 horses.
On March 21, 1907 is published in the Official Gazette of the State of São Paulo records the Trade Board, at its meeting on March 15, 1907, the brands: Beer Love and Beer Strip Prose, liquor distributors under paragraphs 842 and 843, respectively. liquor distributors On December liquor distributors 5, 1907 is published in the Official Gazette of the State of São Paulo to trademark American beer under No. 943, requested on November liquor distributors 8 at the Commercial Registry of the State of São Paulo. On 1 May 1908, the brewery was transformed into a joint stock company under the name of Germania Industrial Company, with a capital of one thousand contos (1.000:000 $ 000), each share with a nominal value of two hundred thousand liquor distributors reis (200 000 USD). And for organization of which come: Emilio Reichert Reichert and his wife Frieda, with 2,890 shares; Henry Reichert Reichert and his wife Gretel, with 1,110 shares; Leonor Reichert, 250 shares; Clotilde Sperling, 200 shares; José Carlos Sperling, with 100 shares; Charles John Blank, with 300 shares, Adam Engel and his wife Marie Engel, with 125 shares; Reizig Luiz and his wife Helena Reizig with 25 actions. Finding the value of all such shares represented at parties and rights, in which each shareholder holds share of identical to what each has in the industrial setting value Brothers Reichert, comprising factory Germania Beer and ice, gazosas, liquors, mineral waters, carbonic acid, yeast and biscuit factory, sweets and toffees, installed in the buildings liquor distributors of the Italian Street No. 22, 24, 26 and 28, parish of Santa Ephigenia, this capital, and a soap factory installed on a plot located the valley of Sales Street, parish of Santa Cecilia, and this capital will land located Itaboca Street, parish of Santa Ephigenia, this capital under n. 13, containing two dwelling houses, a large warehouse for deposit, a carriage house for 42 animals and hardware depot. liquor distributors The actions of the grantor Emilio D. Reichert and his wife Frieda liquor distributors Reichert are represented by the amount of 480:800 $ 000 in property, real estate and commodities, and 169:200 $ 000, which held cash. The company now organizing assumes all responsibility for the assets and liabilities liquor distributors of the firm Reichert Brothers. On June 4, 1908 Decree liquor distributors No. 6975, authorizes the Germania Industrial Company to operate in the Republic. The Reichert brothers abandon the manufacture of soap, biscuits liquor distributors and chocolates and are dedicated solely to the manufacture of beer, liquors, mineral and aerated waters and ice. The brewery produces liquor distributors 12,000 liters of beer daily, but may provide, if necessary, up to 36,000, and dozens of gas 400, 100 dozen siphons, 400 liters of liquor 30 different qualities such as Benedictine, cognac, peppermint etc.. , and 15 tons of ice. The factory employs 140 workers and has 4 wells and 40 cars for delivery of their products. In another part of town has its deposits, which are also the stables and sheds for cars. On May 7, 1909 is published in the Official Gazette trademark registration liquor distributors Victoria Beer under No. 1061, requested on September 29, the Board of Trade of the State of São Paulo.
On January 27, 1909, is published in the Official Gazette of the State of São Paulo, the Board of Trade, at its meeting on December 29, 1908, the beer brand Germania Crystal, under # 1085. On December 23, 1909 is pu