The main idea of the placement problem. Because a product or brand to appear in the media or media

Time heard Column Always had the feeling that the forum software called Irony is a feeling big y conflict in meaning. big y Because of the nature of advertising It means to declare a public knowledge. So what else is trying to do, but let it be known latent or sneak around it so it feels funny.
If, according to the origin of the word placement. I'll see Covert Advertising and Surreptitious Advertising expect people started using the term placements would take something from the forums Lang word in the second term is Covert Advertising or placement often used among the people. non-advertisers, marketers or not, the key word is used amongst consumers. The campaign against the trade and regulatory definition of Covert Advertising advertising big y that they use is "is when a product or brand is embedded in entertainment and media." (From http://en.wikipedia.org/wiki/. Advertising) definition is when a product or brand is sealed or included in a list or in the media.
Professional for advertisers Generally, they are considered the ad must identify the advertiser and have to pay for the media. Advertorial section what others call it. People in the profession are classified as Marketing Communications. Or marketing communications Each will have a different name depending on the nature of the method used. But being called a placement is most Product big y Placement removing goods to put them to appear on the scene Brand Contact, Prob Placing to provide brand presence. Or the contractor, together they Below the Lines activities other than advertising, but it is intended for purposes of marketing communications.
For TV Advertorial becoming major issues big y discussed Gyan is the end product (Product Placement), demonstrating the brand (Brand Placement / intergration) and display images with advertising or product as a backdrop (Embedded).
The main idea of the placement problem. Because a product or brand to appear in the media or media content with a commercial intent. While the watch or listen to is not perceived as such. And without any notice Be deemed the owner of the goods was not straightforward. It is another aspect. Ignorance puts the vulnerable communication activities, but there are questions or claims big y or interests to convince the recognition big y or a outlaw. This issue must be carefully.
Support as opposed to how to put in the scene. If made well, it does not hurt anyone. The theater scene in movie scenes big y I need the props already. In order to make content more realistic scenes. Help convey the mood and entertain better. Own products and custom manufacturer Just be careful not to place product in conflict with reality, or contrary to the proper time. The media did not want to interrupt the entertainment or the media for that.