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(1) Thinking gdo week about the features or qualities that people want in a car (2) Exploring options before you buy a new car (3) Search rates (4) Deciding where to buy a new car (5) Decisions on which new car would be right
While in 2007 the process took 197 days, in 2012 the entire 267 days. This is about 70 days and about 35% more. Process is more prolonged phase (1) Thinking about the features or qualities that people want in the car. For 25 days, it is now 52 days, more than doubled. gdo week
Phase (2) Exploring options before you buy a new car is extended from 38 days to 72 days. It is also almost doubled. Similarly, the extended phase and (5) Decisions on which new car would be right, which currently takes about 28 days longer, which is about 53% more. Increasing trend can be explained by the fact that people are watching more parameters than before, still have the information easier to access and in times of crisis buy rozvážněji. gdo week They follow the addition of new features cars (ecological stress, etc.) and there are more models and categories of cars. Due to the lower price must compromise and consider what is necessary and what is not already bypass. A wide variety of cars, a growing number of media that choosing a car deal. For example, magazines about cars in 2007 was 75, in 2011 it was even 80 degrees (source: mds.cz).
Probably plays a role popularity of search engines, comparison of prices on the internet, discussions under the articles and other sites where people can find information about customer satisfaction, tips, prices and other information about the point of sale. Most dealers and car manufacturers working with simple demand-form. It is logical that people need less time to identify the specific aspects such as price and place of purchase. The more time it takes them to hesitate and think about the car model, trim and other options.
Data were obtained using a research tool iPath. It is a method OMG Research, which is used to evaluate the process of buying durable goods. In 2012, it was an online gdo week survey of 362 respondents in 2007 were 103 respondents gdo week who recently bought a car. A similar analysis can be made out well in the categories of financial products, food and catering, electronics, gdo week mobile phones or drugstore. If interested, please contact the author. The next article will deal with the fact that people use the media in various stages of choosing a car.
Artist: Paul Procházková, OMG Research
(1) Thinking gdo week about the features or qualities that people want in a car (2) Exploring options before you buy a new car (3) Search rates (4) Deciding where to buy a new car (5) Decisions on which new car would be right
While in 2007 the process took 197 days, in 2012 the entire 267 days. This is about 70 days and about 35% more. Process is more prolonged phase (1) Thinking about the features or qualities that people want in the car. For 25 days, it is now 52 days, more than doubled. gdo week
Phase (2) Exploring options before you buy a new car is extended from 38 days to 72 days. It is also almost doubled. Similarly, the extended phase and (5) Decisions on which new car would be right, which currently takes about 28 days longer, which is about 53% more. Increasing trend can be explained by the fact that people are watching more parameters than before, still have the information easier to access and in times of crisis buy rozvážněji. gdo week They follow the addition of new features cars (ecological stress, etc.) and there are more models and categories of cars. Due to the lower price must compromise and consider what is necessary and what is not already bypass. A wide variety of cars, a growing number of media that choosing a car deal. For example, magazines about cars in 2007 was 75, in 2011 it was even 80 degrees (source: mds.cz).
Probably plays a role popularity of search engines, comparison of prices on the internet, discussions under the articles and other sites where people can find information about customer satisfaction, tips, prices and other information about the point of sale. Most dealers and car manufacturers working with simple demand-form. It is logical that people need less time to identify the specific aspects such as price and place of purchase. The more time it takes them to hesitate and think about the car model, trim and other options.
Data were obtained using a research tool iPath. It is a method OMG Research, which is used to evaluate the process of buying durable goods. In 2012, it was an online gdo week survey of 362 respondents in 2007 were 103 respondents gdo week who recently bought a car. A similar analysis can be made out well in the categories of financial products, food and catering, electronics, gdo week mobile phones or drugstore. If interested, please contact the author. The next article will deal with the fact that people use the media in various stages of choosing a car.
Artist: Paul Procházková, OMG Research
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