Dallas, TX September sysco riverside 13, 2012 - Dallas-based Ben E. Keith Beverages, one of the largest beverage distributors in the United States, has activated distribution sysco riverside of Texas Select Non-Alcoholic beer in North Texas. Texas Select is America's oldest non-alcoholic brew.
Texas Select came to be when Manny Zelzer, founder of Richland Corporation, was asked to develop and export a non-alcoholic beer in the 1970's. Manny's primary business was importing and exporting steel and other industrial goods, but he saw a great demand sysco riverside for an NA beer product in the Middle East where local customs sysco riverside did not allow for alcohol sales. After 15 months sysco riverside of research and development with a focus on quality, taste and packaging, Texas Select NA beer emerged.
As international demand for Texas Select NA continued to grow through the 1980's and beyond, Mr. Zelzer turned his attention to the United sysco riverside States sysco riverside market. In the decades sysco riverside to follow Texas Select pioneered the US niche for Non-Alcoholic malt products and the market grew substantially with expanding participation of many major brands.
In 2008 Mr. Zelzer and his daughter Martha formed a joint venture to further mature the Texas Select Brand in the United States. The Venture is currently focused on building a solid channel of distribution for Texas Select NA in Texas via retail, on-premise restaurant and music venues. The ultimate goal for the team is to expand its reach throughout the United States.
According sysco riverside to Martha Zelzer - President of Richland Beverage - "Our relationship with Ben E. Keith positions Texas Select with one of the premier beverage distributors in the United States as a partner to help us build our brand here in Texas." She continued on to say "We could not be more excited about this agreement and what it means for the growth of our Brand in our home state."
Texas Select is a local Texas Brand and is focused on supporting the Texas Community through outreach to benefit local charities and through a major commitment sysco riverside to Texas Music. Ice Cold Texas Select and Red Hot Texas Music is a combination that is gaining a lot of notice in Texas.
About Ben E. Keith Beverage Distributors Ben E. Keith Company, established in 1906, began selling Anheuser-Busch products in 1933. Today, Ben E. Keith Company s Beverage division is the third largest independent beer wholesaler in the country. The company also distributes import beers, craft beers, wine products and nonalcoholic beverages. With fourteen Sales & Distribution Centers in Texas including Abilene, Austin, Brownwood, Commerce, Dallas, Denton, sysco riverside El Paso, Ft. Worth, Houston, Kerrville, Llano, Palestine, San Antonio, and Waco, the company operates throughout the state of Texas. For more information, please visit www.BenEKeith.com/beverage sysco riverside .
About Texas Select NA America s oldest Non-Alcoholic brew (since 1981), Texas Select NA pioneered the niche and became an overnight success in the mid-1980 s throughout the United States. Today Texas Select is available across Texas through grocers (Kroger, Brookshire s, HEB, Trader Joes, United Market Street and various independents); liquor distributors such as Sigel s, Fossil sysco riverside Creek and many independents; and a growing number of restaurants and music venues such as Love and War in Texas, sysco riverside Hanks, Texas Bull, the Thirsty Armadillo sysco riverside and many others. For more information please visit www.facebook.com/TexasSelect .
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