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Podgorica - When a foreigner, a stranger to the Montenegrin circumstances, first came to our country and visited the shops, freshpoint restaurants, used car, roaming ... you could get the impression that the citizens of Montenegro live "the high life".
The prices of many products and services are similar, and in some cases higher than in many European countries with a much better standard, and the region is collected only Croatia. This indeed is confirmed by the latest analysis by Eurostat, released this summer, freshpoint according to which the price level of consumer goods and services in Montenegro 59 percent of the EU average, but because we are from the region more expensive for food, clothes freshpoint and footwear, services in restaurants and hotels. Clothing and footwear in Montenegro is more expensive than in many EU countries. This analysis, however, does not deal with the price ratio of the standard of living.
- Open and highly import dependent, and small and underdeveloped Montenegrin market, were the main causes for the formation of higher freshpoint prices of certain freshpoint products and services - considered a professor of Faculty of Economics in Podgorica Dr. Bozo Mihailovic.
In the interview for victory recalls that in Montenegro freshpoint for a long time there is a significant difference between freshpoint the consumer freshpoint basket and average earnings, which is offset from a variety of sources such as underground economy, subsistence farming and borrowing.
He explains that the prices in this regard affect freshpoint relatively high fixed costs of entering our market, lack of domestic production, a large number of intermediaries in commerce, freshpoint limited competition, a set of transport, the high cost of retail ...
- We have a lot of expensive freshpoint participants, who all together lead to final prices paid by consumers to be extremely high, especially for our standard. With European prices have to go and European salaries - says Mihajlovic. freshpoint
- Recently, more and more comes to the fore the problem of insufficient production in all areas and high import dependence, even basic agricultural products such as meat, milk, water ... The concept of the theory known as market limited competition is also known as market monopolistic competition. It is competition, but not complete and cheapest - explains Mihailovic.
- There are importers, customs, freight forwarders, wholesale, retail. The gathering and transportation, which by some estimates involved in the sale price with 15 to 20 percent and should be about 10 to 12 percent - says Mihajlovic.
The price, as added, included the high costs of labor, whose participation in in retail stores high, compared to hypermarkets in developed countries, where there is no one other than the cashier.
- I think it is fortunate that the last few years created large trading freshpoint for our conditions, which affect strongly on input prices through procurement - says Mihajlovic. freshpoint Turn to production
- I am not a supporter freshpoint of boycotts hypermarkets, freshpoint as recently happened in Serbia, but I believe that trade must not use it for making money at all costs, because they can come back like a boomerang - says Mihajlovic.
- Although the margin trade secret, know that the retail extremely freshpoint low, especially when it comes to food. They move around freshpoint ten percent, a decent wage. In the wholesale market are higher, which is unrealistic in proportion to the costs that these subjects have, but it should be the subject of research branch of the inspectors - says Mihajlovic.
Those who travel frequently and have the opportunity to trade out there often say that the outlets or large European market freshpoint centers such as Lidl, hard, Aldi, Kauflend ... same foodstuff, cosmetics ... find at a lot lower price than in the domestic operations.
On the Montenegrin freshpoint market and now operate a famous regional and European retail chains such as Mercator and Deleuze, but the

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