How to make the trade - additional sales, extra income! | Financial Snowboarding radiant systems
Financial Snowboarding> Marketing> Trade Marketing> How to make the trade - additional sales, extra income! How to make the trade - additional sales, extra income!
Surely you are walking radiant systems in the neighborhood noticed a large number of small stores that are closing, but also a number of new stores that occupy their places. In some will probably go out of curiosity, and if you try and go one step further, you begin to count the number of buildings, apartments and houses you'll find difficult to find justification for their business. Do you really all in this job well zadađuju?
Of course not. As in any business radiant systems today only the best manage to survive. radiant systems How is it different winners from the losers and whether this means that in some part of our job we have to be 100% better than the competition in order to win? On the contrary, the right path is to be 1% better in 100 parts. Well to start with first.
Did you know that nearly 50% of purchases are unplanned? According to studies conducted both in Europe and in our country, almost half performed buying is not strictly planned by customers. Application of certain activities that may affect the decision to purchase can actually influence the purchase of half of your customers.
One technique that can help you make your customers radiant systems buy and what did not plan a good schedule of group products in your stores and proper use of specific radiant systems locations in your shop. There are some very simple rules that tell us about how many positions some categories range affects the additional sale of these items. Have you thought about that?
Why is it so important position of an item? In plain language, you had fallen by about a product for which originally did not even come into the store. If the product is properly exposed, and all the necessary information about the product, you can see for 5 seconds - you realize that you just forgot radiant systems to put it on the list. And now, shopping is done, the customer satisfied, and you realize additional income.
You've probably often encountered the term layout (layout). This term just means the position of certain radiant systems groups of items in your store. Recall the basis for your dairy products or juices radiant systems in your supermarket set up there where they are. Is it the case that the position of dairy products is determined based on the location of outlets for refrigerators? If so - you probably have not paid attention to how good layout can contribute to increasing the average invoice your customers and maximizing your profits.
Good layout depends very much on the looks of the room where is your store. radiant systems In every room there are A, B and C locations are determined radiant systems by how much customers will go some way through your action. Put that customers move through the action is called the flow of movement of customers or the increasingly popular customer flow (Figure 1).
Draw the outline of how your store. Draw a path which is usually your customers move through the building. Before you draw a path, observe the movement of customers for several days. When you specify the most common course of movement of customers specify location by passing the largest number of customers (A locations) as well as places where customers do not go so often (C sites). When you specify A, B and C locations of your store, consider which range C locations can be converted into B or A site (Figure 2).
Different categories of fresh ingredients in your shop, you can position yourself radiant systems so that together form a single line along the wall. Customers often tend movement periphery shops and in this way will certainly go and work in addition to actions reserved for the category of fresh produce.
When a customer radiant systems enters a store, you should immediately see one of the categories of foods that it needs every day. These foods affect the movement / traffic buyers. Then his attention on the other end needs to attract foods that are used regularly in the household (such as beverages, candy, etc.). Only at the end of the movement of customers would be ideal to set up products that affect impulse purchases and contribute to maximizing your profits. Of course, how much space will determine which group of food depends on where is your shop and who are your customers.
In Figure 4 you can see example A and C locations in one operation. C location, you can use a certain range to convert the A or B location. Just, for example, that the city weakest frequencies buyers set the bread.
Based on the research of customer behavior I found that the buyer will make a decision about buying a product radiant systems only if within 5 seconds can see the following: The price of a certain number of the above products where can take the product in order to buy a product sample (NON FOOD), addition a brief explanation of Product Characteristics (NON FOOD).
For example, you will notice that Coca Cola from
Financial Snowboarding> Marketing> Trade Marketing> How to make the trade - additional sales, extra income! How to make the trade - additional sales, extra income!
Surely you are walking radiant systems in the neighborhood noticed a large number of small stores that are closing, but also a number of new stores that occupy their places. In some will probably go out of curiosity, and if you try and go one step further, you begin to count the number of buildings, apartments and houses you'll find difficult to find justification for their business. Do you really all in this job well zadađuju?
Of course not. As in any business radiant systems today only the best manage to survive. radiant systems How is it different winners from the losers and whether this means that in some part of our job we have to be 100% better than the competition in order to win? On the contrary, the right path is to be 1% better in 100 parts. Well to start with first.
Did you know that nearly 50% of purchases are unplanned? According to studies conducted both in Europe and in our country, almost half performed buying is not strictly planned by customers. Application of certain activities that may affect the decision to purchase can actually influence the purchase of half of your customers.
One technique that can help you make your customers radiant systems buy and what did not plan a good schedule of group products in your stores and proper use of specific radiant systems locations in your shop. There are some very simple rules that tell us about how many positions some categories range affects the additional sale of these items. Have you thought about that?
Why is it so important position of an item? In plain language, you had fallen by about a product for which originally did not even come into the store. If the product is properly exposed, and all the necessary information about the product, you can see for 5 seconds - you realize that you just forgot radiant systems to put it on the list. And now, shopping is done, the customer satisfied, and you realize additional income.
You've probably often encountered the term layout (layout). This term just means the position of certain radiant systems groups of items in your store. Recall the basis for your dairy products or juices radiant systems in your supermarket set up there where they are. Is it the case that the position of dairy products is determined based on the location of outlets for refrigerators? If so - you probably have not paid attention to how good layout can contribute to increasing the average invoice your customers and maximizing your profits.
Good layout depends very much on the looks of the room where is your store. radiant systems In every room there are A, B and C locations are determined radiant systems by how much customers will go some way through your action. Put that customers move through the action is called the flow of movement of customers or the increasingly popular customer flow (Figure 1).
Draw the outline of how your store. Draw a path which is usually your customers move through the building. Before you draw a path, observe the movement of customers for several days. When you specify the most common course of movement of customers specify location by passing the largest number of customers (A locations) as well as places where customers do not go so often (C sites). When you specify A, B and C locations of your store, consider which range C locations can be converted into B or A site (Figure 2).
Different categories of fresh ingredients in your shop, you can position yourself radiant systems so that together form a single line along the wall. Customers often tend movement periphery shops and in this way will certainly go and work in addition to actions reserved for the category of fresh produce.
When a customer radiant systems enters a store, you should immediately see one of the categories of foods that it needs every day. These foods affect the movement / traffic buyers. Then his attention on the other end needs to attract foods that are used regularly in the household (such as beverages, candy, etc.). Only at the end of the movement of customers would be ideal to set up products that affect impulse purchases and contribute to maximizing your profits. Of course, how much space will determine which group of food depends on where is your shop and who are your customers.
In Figure 4 you can see example A and C locations in one operation. C location, you can use a certain range to convert the A or B location. Just, for example, that the city weakest frequencies buyers set the bread.
Based on the research of customer behavior I found that the buyer will make a decision about buying a product radiant systems only if within 5 seconds can see the following: The price of a certain number of the above products where can take the product in order to buy a product sample (NON FOOD), addition a brief explanation of Product Characteristics (NON FOOD).
For example, you will notice that Coca Cola from
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