Thursday, November 27, 2014

What this recommendation mean in practice? That the buyer must be very careful. That only when he f


In the last issue we wrote about the seventh step of our sales system, the closing of the sale. Let's imagine that we are a seller sysco edmonton who has just closed the sale and successfully sold the product. The customer said YES and headed toward the cash register to perform the formalities of payment products. There are still to be charged and the sale is over. Is it all over? Whether in the remaining minutes (seconds) sysco edmonton as it remained until its emergence from actions need anything else to do? Does the buyer can offer anything else?
It is certainly that we should be pleased that the customer decided to buy a product and we have succeeded in selling, sysco edmonton but if the buyer can offer anything else? Is there a product that is compatible to that purchased or in a certain way? Are we sure that the product you chose to buy all you want to buy? What if there is something else we could offer to buy, which would complete sysco edmonton the current purchase, we increased sales results and customer improve the shopping experience. It is very important that the issues related to the additional purchase must set only when the buyer is fully decided sysco edmonton on purchasing a product that has long considered. The right question at the right time
We have said in previous articles that the buyer is not good to talk about other products while in itself considering the purchase of one that he already liked. If you see that it is still in the process sysco edmonton of deciding on the purchase of a shirt, it makes no sense to talk to him about the shoes that were on sale. In making decisions for each customer sysco edmonton (and man) applies Newton's law of inertia. If you are in your decision-making already moving in a particular direction is not productive sysco edmonton pre-directed his attention. Here the famous Ron Martin says: "Customers should boost exclusively in the direction you are already walking alone"
What this recommendation mean in practice? That the buyer must be very careful. That only when he finally decided on the purchase, you can ask him about the new desires or needs that another product can meet. Otherwise sysco edmonton additional purchase is one of the best ways to increase sales. It is certainly easier to increase the retail sysco edmonton sale per customer that is already in the store and to whom you have just made (positive) impact, but the one who has yet to meet you. How does a good example of adding?
Let me tell you a case I had in two stores, and I'm sure you also have a lot of similar situations. sysco edmonton I walked into a smaller grocery store and asked for a bottle of water. Nice saleswoman me before I typed the product asked me if I would like some fruit with water and showed me fresh bananas. At first I automatically answered "No thank you, not to be", sysco edmonton but since I was a little hungry, seepage offer and took two bananas. These two bananas cost are usually more than just a bottle of water. Nice saleswoman is fine gesture of attention, just reminding me that I can and to satisfy hunger, achieve double the sale. How not to do?
On another occasion, I went into a similar store with a similar desire and intention. The saleswoman was talking with his colleague and a few long seconds did not pay attention to my questioning look. When he finally deigned attention I asked for a bottle of water and already sysco edmonton when I started to look for the eyes where they keep the bananas heard impatient voice that saleswomen me say how I owe. I thought to ask for bananas from her, but she's nervous sysco edmonton glance quickly changed his decision. I had the feeling that I was unwelcome sysco edmonton and that my presence interruption "very important" conversation she had with a colleague. Of course I'm out of action with only a bottle of water. What's the damage?
These two stories can not comment on the fact that this is a lost sales opportunities worth just two bananas. What are the only two bananas for the busy action that are sold daily hundred? You see, this is not just a matter of lost sales but is a question of focusing on customer sysco edmonton needs. Bad treatment to the purchaser becomes a bad habit of selling, and is transmitted to the customers who buy bananas and those that buy expensive imported whiskey from 50 Euros. After the buyer who is maltreated for two bananas sysco edmonton certainly will not spend to buy more expensive products. Whether sysco edmonton selling or just charge?
In the first case, employees of the store is the retailer who sells, and in the second case the negative ordinary cashier who only charged products. In the first case, employees doubled sales, while the second is only charged. In the first case, the store will make progress, and in the second quickly go bankrupt. Pro-active approach
You've seen on these examples of behavior seller how important pro-active approach in this ninth step of retail stores. Certainly it is important throughout the entire sales process, but especially here, because by closing the sale by the seller usually omitted. However on being managed in the long run in sales, it is important to take advantage of the maximum potential that one has already won over the customer sysco edmonton has. So it's good to be prepared for this sales pace. This means to prepare in advance a list of products that can be offered to the individual products. It sounds trite, but with tie

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