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Livestrong enjoys comeback Tour This article appears in file: Tour de France MINNEAPOLIS - Lance Armstrong may his comeback in the Tour de France may not have won a final victory for his foundation against cancer, Livestrong, is the return food distribution companies of the American cyclist in the peloton food distribution companies proved a blessing. ,, This was the international springboard we needed. ''
Lance Armstrong will look with satisfaction at the lists of figures who have made the employees of his foundation in Austin. Bottom line is the message remains the same: the Armstrong Foundation dedicated to the fight against cancer, has spun in the comeback of the cyclist. food distribution companies
Record sales of merchandising: last year 29 177 orders worth $ 1.9 million (EUR 1.3 million) between January and early July, now 33,250 orders worth 2.1 million (1.46 million euros). An increase of over 10 percent. The final figures of sales during the Tour are not yet known, but only in the first week there were twice as many orders for Livestrong-shirts and shorts as usual.
The number food distribution companies of donations to the Foundation also increased significantly. Until the start of the Tour flowed 24 percent more money than a year earlier: over 6.3 million. During the stage race continued food distribution companies that trend is exacerbated by, according to the foundation. The same applied to the sale of the characteristic yellow armbands with the word "Livestrong". There were up to the end of the Tour sold 3.2 million units, 57 percent more than a year earlier.
Springboard ,, We have over the years with our strong foundation food distribution companies focused on America, '' said communications director Katerine McLane. ,, We wanted the return of Lance give a launch our global campaign. They succeeded. The comeback was the international springboard we needed. The response has been overwhelming. ''
McLane is, except the financial impact, particularly pleased with the increased interest in the Foundation abroad. She points to the increase in the number of visitors to the website, food distribution companies livestrong.org. In Australia, the number of hits 216 percent, Italy with 403 percent, 198 percent in Spain and in Mexico by 61 percent. On the social food distribution companies networking site Facebook, the foundation has now more than half a million fans on Twitter, Armstrong has over 1.5 million followers. All those digital platforms offer valuable access to a large audience.
Criticism The rise of the foundation in the year of Armstrong's comeback is not without criticism accompanied. The Internet magazine Slate revealed a very critical article about the 'cult of personality' around food distribution companies Armstrong, who during the American races left this year spread yellow placards with slogans like 'Hope rides again' (Hope rides again). In Nike commercials cyclist food distribution companies was according to Slate portrayed as a savior for cancer patients. " He would use his work for the foundation to wriggle away critical questions food distribution companies about doping. ,, I am here to fight the disease, '' he sneered at an Irish journalist who wanted to know more about doping. ,, You're not worth the chair you're sitting on. ''
There are also asked about the cost structure of the foundation. ,, Our program is absolutely exemplary, '' says director McLane somewhat defensive. ,, We have seventy men staff and an office in Austin. That's all. We are also not planning now to open offices elsewhere in the world. We work in partnership with organizations that are already active in other countries. That is much more effective. ''
Figures from the Internet watchdog Charity Navigator give McLane right. Livestrong would be 77 percent of all income used for programs to help cancer victims or contributing to the knowledge and awareness about the disease. Some 18 percent of the budget is spent on fundraising and almost 5 percent of managerial and administrative costs. Livestrong is therefore not the most efficient foundation, but it belongs to the top.
The danger is that Livestrong sinks back once Armstrong forever stop pedaling, but McLane says not to be afraid of. ,, In the 3.5 years that Lance had retired, he has been employed full-time for the foundation. His energy is enormous. We can also count again when he stops 'placed' Criticism 'personality cult':. 10-08-2009 - 7:40 Last Modified: 22/09/2011 - 13:32 Author: our correspondent Frank Hendrickx
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