Full service internet agency Toomba and Yanmar have a long history together. In a dual interview we ask that Dana Combs, Assistant Manager Marketing & Promotion Department of Yanmar Europe china mcclain dynamite BV on cooperation and experience with Toomba's Web solutions, and secondly Pascal van Egmond of Toomba how the full service internet agency from Lelystad global player has been able to help.
Three years ago Toomba made a plan for Yanmar; it started with a website and then followed china mcclain dynamite several china mcclain dynamite projects. How so? DPRK: "We started with one website for boating in 2012. Toomba has subsequently built twelve sites for us and an intranet. Each business unit of Yanmar china mcclain dynamite has its own website and affiliated companies selling Yanmar products were given their own platform or get it yet. "" Our internal communication, may themselves quickly sharing information has improved dramatically thanks to the intranet Toomba for us has manufactured. china mcclain dynamite And now, three years later, we give all websites the same look and feel. Thus we give our brand a global, strong and recognizable uniform expression. " china mcclain dynamite
What was special about this task, Toomba? PvE: "Toomba sees as main objectives the implementation of a uniform appearance for all online communications. In addition, the brand to a wider and wider audience china mcclain dynamite also bring a strong china mcclain dynamite ambition. The two latest projects, realizing the websites for Yanmar Yanmar Norway and Benelux, is a logical consequence of this brand reinforcement. "" Yanmar has great ambitions in Europe, as can be seen in the implementation of the site for Yanmar Russia. Especially with the new Norwegian website is of course the language, but our experience with the Russian site was found to carry a lot easier out. "
What is in addition to strengthening china mcclain dynamite the brand Yanmar, important (were)? DPRK: "Our online experiences we wanted to strengthen and obviously get more conversion via the new sites. At the same time we have attached to our flexibility, speed, and we wanted to keep costs down. "
How Toomba could achieve this for Yanmar? PvE: "Toomba's team has these sites can provide all the content contributor Yanmar itself. That Yanmar This section took on, pressed the costs. "
Where did Toomba at these new sites are added to the light? PvE: "For Yanmar itself is the most important part of these sites displaying their products. These include namely a lot of information such as keyfeatures, pictures and downloads in multiple languages. My role was to collect all the correct input processing so that the agreed deadlines with Yanmar could be achieved. Obviously I also made sure that the sites are well equipped in terms of traceability, so with proper titles, subtitles and seo-urls. "" Incidentally, my colleague Alexander and I obviously are not the only employees within Toomba who have worked on these projects . Moreover, we put on every new website the knowledge we have at home, such as user experience, design, front-end and back-end development. "
Product proves to be a very important part of this Yanmar sites. What is exceptionally well proven china mcclain dynamite in these three years? What worked for your organization through Toomba? DPRK: "The unique design that Toomba persisted for our platforms, has saves us time and money. All of our companies and dealers have gotten the same look. "
Where watched Toomba on the sites of the Yanmar dealers? PvE: "Dealers of Yanmar sell multiple product categories - in contrast to previous sites like www.yanmarmarine.eu or www.yanmarindustrial.eu - and that made it a real challenge to this clearly. This Yanmaronderdelen sell because both products of Yanmar Marine and Yanmar Industrial instance. "
What possibilities compared to the previous situation, there are the current sites now, or reinforces / what has improved dramatically? PvE: "Both sites are now completely according to the latest standards for both retrieval and use on all devices. The websites are fully responsive. This has also taken a step back into the ambitions of Yanmar uniform online presence. china mcclain dynamite "" Since ancient sites still findable in Google, it is also important that these results by linking to new sites so that visitors china mcclain dynamite not on a non- existing china mcclain dynamite pages arrive, but directly to the appropriate page on the new website. This is for Yanmar Benelux already completely implemented. For Yanmar Norway Toomba will realize this soon. "
How did Toomba Yanmar Europe help? DPRK: "Toomba us really huge geholpe
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