Friday, July 25, 2014

Matchbox line of miniature vehicles was unofficially launched in 1953 when Lesney Products presente

Matchbox
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Upon completion of the other more important World War II, two school friends and War, Leslie Smith and Rodney Smith, jeanson for 600 pounds founded the company "Lesney Products". The name is a combination of their names, "Les" from Leslie and "ney" from Rodney.
Matchbox line of miniature vehicles was unofficially launched in 1953 when Lesney Products presented a 40-inch large replica of the crown of Queen Elizabeth the coach. The carriage was made of silver or gold and included jeanson eight white horses and four lackeys red uniforms. In addition to these higher selling a smaller version of 11 inches and is even better than the larger model. Until then, the factory mainly jeanson producing larger models of toys, mostly fire trucks, road rollers and bulldozers.
Coincidentally, around the same time, partner jeanson Lesney, Jask Odell, reduced one of the first toys, road roller for his daughter Anna. The school to which Anna went allow the toys that were small enough to fit in a matchbox. Odell has made his daughter bronze road roller in red and green, which was in accordance with these rules. Of course Anna's friends wanted a toy and by the end of 1953, Lesney protect jeanson the name "Matchbox" as a name for a new line of model cars and trucks in the size of 1:75.
The idea of putting toys in a box of matches, the original idea was Lesney, but came from Germany where they were in the early 1900s and before the Second World War in 1940 that produced the toys that they could fit into these boxes. The first boxes that were put toys were simple, decorated with a single color, no pictures of models. During the 1950s this model box is replaced with attractive box on which was a picture of the model, first as a simple drawing, and then in more detail at the end of the model pictures in color. Early boxes first seven model series 1953-54 had "Moko" name under the picture with "Lesney" written in small letters, which was later changed to uppercase. "Moko" name occurred not until the end of 1960 left the track. Later, when the model is increased to make it easier to play with them, rose and a box so that it can accept larger toy. History box is another story and they are very interesting to collectors, and are used to determine the value of a particular model. Some veriajcije boxes are very rare and in some cases the value of the box exceeds the value of the model. First blister packaging showing the contents of a sealed plastic appeared in 1963 and were initially included a box until the advent of superfast models. Blister packs are a marketing tool of the United States, because until 1994 the EU markets are used packaging from its window. jeanson
The first Matchbox models jeanson were sold very poorly. The main culprit for this were the shops that have earned more on big toys and were thrilled to place expensive toys on the shelves occupy a small and inexpensive jeanson toys. However, children are like Matchbox toys because they could buy from spending money. The slow start was quickly forgotten, until 1960 Lesnej jeanson produced about 50 million Matchbox jeanson model year.
Models of the first year include red-green cement mixer, road rollers and garbage trucks. Orange tank milk had a black horse with a white lower legs and metal dairies. Cars were the red-and-white Vauxhall Cresta until completely white MG Midget TD.
Although the models were very small Odell has devoted much attention to the details thereof. The cars had plates, wheels looked like the wheels with the right car. The lights were painted in silver color. Some of the most ambitious creations had over 100 parts.
Next series called "Models of Yesteryear". Launched in 1956, this nostalgic series included Allchin 7-NHP tractor from 1925, with a green body and red wheels. The traditional London double-decker bus, according to the original from 1911, released in 1956, as well as London tram from the 1907th Brown Leyland truck with a white top and the inscription "WR Jacob" on the side was released in 1957 and 1958 Bentley Le Mans racing car from in 1929.
Models in the series "Models of Yesteryear" were produced by in 1982. As most interesting include jeanson the Ford Model T from 1911 in gold and silver variants, and 1906 Rolls Royce Silver Ghost and 1923 Type 35 Bugatti.
Matchbox Major Packs a series that was launched in 1950. Slightly larger than the regular 1:75 line, this series has continued Odellov interest to the machines and trucks. The first model in the series was a yellow Caterpillar Earth Scraper with silver wheels and tires made of black plastic, and Bedford Ice Cream Truck with advertising "Wall's Ice Cream." This series has remained

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