Revionics, Inc. , a leading global provider of End-to-End roundys Merchandise Optimization roundys s

Revionics, Inc. , a leading global provider of End-to-End roundys Merchandise Optimization roundys solutions, announced today the launch of their Competitive roundys Data Partner Program and the program s inaugural members, which include many of the retail industry s leading roundys competitive data providers. Being introduced at a crucial time in the retail market, this new program enables retailers to seamlessly incorporate all sources of competitive data into their competitive positioning strategies at the speed, scale and frequency to capitalize on the ever-changing competitive roundys marketplace conditions.
Today s retailers are battling intense pressure from consumer price transparency, increased competition and informed and connected multichannel shoppers. Responding strategically to shifting shopper and competitive behavior is paramount to surviving and thriving. Results of a recent survey conducted by Revionics with over 100 leading retailer respondents, confirms that the need for competitive data and insights is critical.
Revionics Surveys Leading Retailers for Competitive Data Insights: 100% of respondents integrate some form of competitive data into their pricing 65% of respondents use more than one source for their competitive data 45% stated that they use three or more types of competitive data For retailers that use more than one vendor, 70% responded roundys that they use three or more data types
Competitive Data Partner (CDP) Program roundys Defined The program roundys introduces the industry s first Competitive Data Connector which provides a simple to use, standard interface enabling roundys competitive data providers to directly send competitive pricing data and insights to Revionics Price Optimization. The Connector supports all sources roundys of competitive data and pricing intelligence roundys including shopped and audited roundys data, online data intelligence, market data and Pricing Insights through the existing alliance roundys with Nielsen. roundys Being able to ingest data directly from a provider takes the burden off of the retailer so they can focus on more strategic activities and enables competitive data and insights to be systematically operationalized roundys with other critical internal and external data at the speed, scale and frequency desired.
Revionics and its CDP Program members working together agree to support the Connector and members will pass a technical certification test. Going forward the program will be expanded to include Revionics Promotion Optimization and Revionics Markdown Optimization.
Intelligent Pricing Data, Science, Rules, Strategy roundys Revionics Price Optimization combines data, science, strategy, business rules and operational constraints enabling retailers roundys to execute shopper-centric, fact-based pricing and competitive strategies aligned with category, corporate roundys and financial objectives. Through the CDP Connector, competitive pricing intelligence can now be easily incorporated into pricing decisions weekly, daily, hourly or even more frequently. Revionics Price Optimization benefits include: Image enhancing, profitable prices that achieve strategic and financial objectives Ability to forecast and measure the impact of price changes roundys Automation of the pricing process to ensure consistency of price image while eliminating manual, error prone tasks Surgically execute competitive positioning while maximizing profit opportunities Real-time What-if simulation allowing alternate strategy outcomes to be compared prior to implementation Localizing prices roundys based on shopper demand and competitor behavior
Systematically incorporating competitive pricing intelligence with other critical data such as POS, weather, loyalty and then applying science, rules and constraints with strategy ensures retailers are making optimal fact-based pricing decisions, said Marc Hafner, Revionics CEO. With the continued roundys rise in multichannel shopping and price transparency, operationalizing the use of competitive pricing intelligence at speed, scale and frequency is crucial to a retailer s success.
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