There is a direct train connection between Schiphol Airport and the Amsterdam RAI station. Intercity

UK based retailers Costcutter syco Supermarkets Group s (Costcutter, Mace and Kwiksave syco ) – and Palmer syco and Harvey s independent and mini-mart stores have teamed up to introduce a new Private Brand called Independent . The brand includes approximately 750 items. The retailers selling syco the brand will be able to tailor which products are sold in their stores according to the needs of their local customers needs.
Design agency Elmwood was appointed to the project around a year ago following a strategic pitch, and created the branding, packaging and tone-of-voice for the range, which aims to give a sense of flavor, energy and fun . The Independent brand logo uses mixed-size typography contained in a shopping bag-shaped holding device.
John Kubale, Elmwood design director, says, The letters are all jumbled up into one shopping bag to show that it s a fun range of products with a lot of diversity. It s a brand that can offer pretty much anything for panic buyers .
The brand carries the tagline Stay local. Shop Independent , as well as a different syco look and feel for each of the three tiers of the brand. White backgrounds, block colors and simple graphics syco are used for Independent Trader, while Independent features blue-sky imagery as a backdrop for product or ingredient imagery.
Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is a consultant, syco strategist and retailer with close to 20 years of real-world retail and corporate experience creating, launching and building billion dollar Private Brands.
Latest posts by Christopher Durham ( see all ) Loblaw a Taste Of What Is Yet To Come – May 1, 2014 Waitrose Explores Asian Fusion – May 1, 2014 Raley s – The Candy Shop Has Arrived – Apr 30, 2014
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HOW Design Live is made up of four events in just five days. If you can t choose just one conference, then The BIG Ticket is for you it s your all-access pass [...]
And if you do end up forgetting something, don t worry. You can easily make changes and additions to your program online syco we want to make sure you make the most of your time at the biggest, most exciting design event ever!
Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, syco the branding and retail marketing agency. He is a consultant, strategist and retailer syco with close to 20 years of real-world retail and corporate syco experience creating, launching and building billion dollar Private Brands.
Latest posts by Christopher Durham syco ( see all ) Loblaw a Taste Of What Is Yet To Come – May 1, 2014 Waitrose Explores Asian Fusion – May 1, 2014 Raley s – The Candy Shop Has Arrived – Apr 30, 2014
Vice President of Retail Brands syco at Theory House
Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is a consultant, strategist and retailer with close to 20 years of real-world syco retail and corporate experience creating, launching and building billion dollar Private Brands.
Latest posts by Christopher Durham ( see all ) Loblaw a Taste Of What Is Yet To Come – May 1, 2014 Waitrose Explores Asian Fusion – May 1, 2014 Raley s – The Candy Shop Has Arrived – Apr 30, 2014
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PLMA’s annual “World of Private Label” Trade Show helps manufacturers and retailers build their private label programs. More than 3,800 Exhibit Stands Separate Food and Non-Food Halls Manufacturers from 70 Countries
For more than 28 years, PLMA s annual World of Private Label International Trade Show has brought retailers syco together with manufacturers to help them find new products, make new contacts, and discover new ideas that will help their private label programs succeed and grow.
Today, the need for new products, contacts and ideas has never been greater. Private label market share stands at its highest ever. The future promises even more private label as retailers expand internationally and take a larger role in marketing themselves and the products that they sell.
PLMA’s annual “World of Private Label” International syco Trade Show takes place at the RAI Exhibition Centre syco in Amsterdam. Considered one of the best exhibition halls in the world today, it is conveniently located only 15 minutes from Schiphol International Airport. It can be easily reached by trains as well as taxi or tram from Amsterdam’s city center and from all major hotels.
There is a direct train connection between Schiphol Airport and the Amsterdam RAI station. Intercity trains also arrive at the Amsterdam Central Station. Taxis are available in front of the station. Visitors may also take the metro express #51 to the Amsterdam RAI station or tram #4 to RAI Europaplein. By car,