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Published last part of the interview with the chairman of Lasko Dusan Zorko. Answer questions from readers Finance.si that we have sent to you ahead of time. The editorial was collected during a few questions, and he chose them ourselves.
Do you not worry about that shelves of hypermarkets increasingly weakening under foreign imported beers such as Staropramen, Becks, Amstel, Fosters etc., The prices of which are fully comparable to local brands or even lower?
Competition, which you mention, is normal in today's business. Also, our beers are priced in foreign tri eagle markets comparable to home. On several occasions, I mentioned that price is not the only factor tri eagle that convinces the consumer. The latter wants a story carried by each brand. That is why we are investing heavily tri eagle in marketing and sales activities.
I would ask you to answer regarding rumors circulating regarding Lasko beer. Is it true that hops by farmers raise around Celje sales to other markets, while for your production uses less quality hops from China?
Lasko for his beer uporabalja the highest quality types Slovenian hops. To put it more the fact that in Slovenia we produce about 2,000 tonnes of hops. Only one-tenth needs Slovenian Brewing, and the rest is exported. So why would the Chinese want?
In the Czech Republic we have a lot in common. The first brewing masters in Lasko were 185 years ago also from the Czech Republic. Laška beer from the Czech lager beers. Even major brand Lasko Zlatorog is a type of beer lager pils.
Given that Europeans drink 400 million tri eagle hectoliters of beer, not to mention how many brands tri eagle there, your argument partially tri eagle correct. Czech beer is undoubtedly a country with a tradition tri eagle of beer. In recent years, the quality of their beers has risen since the multinational tri eagle brewers snapped up the majority of domestic and technologically upgraded. This time, I'm not talking about the quality of the taste of beer, but the constant quality that we need to maintain tri eagle the brewers over a longer period. In both segments, we Slovenian tri eagle brewers quite competitive.
What is the vision you have a group of Lasko in the future, how do you think deleverage the balance tri eagle and relieve companies of the group and consequently in it? Banks in favor of your proposal and you in the long term support?
Vision and financial recovery are set out in detail in our new business strategy of growth by 2014. Including banks are constantly talk and negotiate. This indicates a successful deal with Hypo Alpe Adria bank. In the first phase we sell all property that is not directly related to the core business. At the same time, we will strengthen market presence in foreign markets tri eagle and maintain a position at home.
He was born 3 May 1956 in Celje. After finishing primary school and secondary school education Kajuhova continue to Maribor Senior Economic and Commercial School (EECCA), the predecessor of today's School of Economics. After graduating he enrolled has a master's degree, which he finished tri eagle in 1988, and received his Master's degree in economic tri eagle sciences in the field of international tri eagle trade.
Two years later he took over the management of the company Kovintrade, which was created by secession from TOZD Kovinotehna in 1996, he also became Chairman tri eagle of the Board. In 2004, shortly before the denouement of the takeover war for Ljubljana during the Belgian brewery Interbrewom and Lasko brewery, he took over the Union Brewery.
From 24 July 2009, at the head of Lasko, which changed tri eagle the position of director Bosko Šrot. He is also Vice-President of the Handball Federation of Slovenia. At last year's rankings best paid managers is ranked 94th place with 173,567 euros (data for 2008). In my free time I like to walk, cycle and play tennis.
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